>> If you aren't staring out WITH customers, you either have to code it your damn self, or have a technical co-founder. Agree. Also note that if you are starti

>> If you aren't staring out WITH customers, you either have to code it your damn self, or have a technical co-founder. Agree. Also note that if you are starting out with customers and POs -- and fully outsource -- it isnt the end of the world (as hopefully you have enough money to re-build properly with a tech team that has aligned interests long term) but you'll find that your supplier (outsourced dev) will capture ever greater portions of your profit. This is especially true if they have access to transaction systems where they get to see your revenues, because they will be able to see your pressure point and charge you just enough to extract most of the profits, but without putting you in the red. It becomes a classic Porter's Five Forces (https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysis https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysi...) where the supplier's force becomes ever more powerful.