Based on "world population" estimates, 1957 and 2020, spotify's reach is ~100x what columbia house had then, when it could be fairly said to have been hitting i

Based on "world population" estimates, 1957 and 2020, spotify's reach is ~100x what columbia house had then, when it could be fairly said to have been hitting its stride. Which makes me wonder, is the market really that much bigger now? or might it be easier to be optimistic in the user numbers when there's no physical items being shipped around?