> “Our values are: Aim high, treat people with respect, exceed expectations, act with integrity, and make it special,” he says. “We don’t embrace these values b

> “Our values are: Aim high, treat people with respect, exceed expectations, act with integrity, and make it special,” he says. “We don’t embrace these values because we are soft. We are trying to think of the future. Football is a small industry relatively-speaking. If we get a good reputation for treating people well, giving them the opportunity to progress if the circumstances are right, we have more opportunity to bring top quality players and staff in. Football clubs shouldn’t be prison camps.” Basically "The No Asshole Rule"