It's kind of sad how naive, idealistic young people put their energy into this sort of stuff without first figuring out how to get people to want smaller, light

It's kind of sad how naive, idealistic young people put their energy into this sort of stuff without first figuring out how to get people to want smaller, lighter, plainer things. It's kind of step 3 of an Underpants Gnomes-like business plan, and the missing step 2 is the hard one. Cue quote about "if you want ships built, teach people to long for the immensity of the open ocean".