1) Produce work worthy of self-promoting 2) More specifically, that work needs to have direct and obvious impact on the business. The quality of your code is l

1) Produce work worthy of self-promoting 2) More specifically, that work needs to have direct and obvious impact on the business. The quality of your code is less important than the problem it solves / revenue it produces. 3) If you have aspirations to lead, then learn to collaborate. Learn to lead. 4) Learn to listen. You'll learn more. You'll understand when and what to self-promote. 5) Related to 2, 3, and 4, learn what the business values. If you going to self-promote be certain to be in the business' sweet spot, else no one is going to care.