Uhh it goes a layer deeper. This narrative that you must self-promote so much was always an illusion meant to make you look incompetent and foolish. After all,

Uhh it goes a layer deeper. This narrative that you must self-promote so much was always an illusion meant to make you look incompetent and foolish. After all, why would you need to if you're so good at your job? It always was, but especially now. You've only ever had to hit your deadlines and justify the projects you take on (and be right). Easier said than done, but when done no amount of brown nosing from others can win. Don't even dip a single toe in that tar pit and you'll be fine. You cannot live in ignorance of what metrics are being tracked or what the leadership's goals are. Ask questions and you'll get answers and then execute. Easy to learn, hard to master.