Am I understanding correctly that some students took the publicly published racial/gender/diversity data for the college and basically made an app advertising "

Am I understanding correctly that some students took the publicly published racial/gender/diversity data for the college and basically made an app advertising "here are all of the women taking college seriously and pursuing STEM courses, so you can maybe find a sugar mama?" Why would a female smart enough to pass college level STEM classes fall for that "bro" logic? How is this successful at all?