The weird brand names are primarily to make obtaining trademarks easier (though I'm sure easily changing business names after getting busted for fraud is a nice

The weird brand names are primarily to make obtaining trademarks easier (though I'm sure easily changing business names after getting busted for fraud is a nice bonus): https://www.nytimes.com/2020/02/11/style/amazon-trademark-copyright.html https://www.nytimes.com/2020/02/11/style/amazon-trademark-co...