That £10 trip is "artificially" cheap. Uber/Lyft are effectively tricking drivers into thinking it's a good deal to use their own cars (and thus their own fuel

That £10 trip is "artificially" cheap. Uber/Lyft are effectively tricking drivers into thinking it's a good deal to use their own cars (and thus their own fuel and pay for their own maintenance), and are partially subsidized by venture capital. This, in my opinion, is unsustainable. Soon there won't be any new "suckers" in the pipeline, and it will suddenly get a lot more expensive as these rideshare companies need to reckon with the actual cost of human labor and leasing their own cars. Investing in driverless technology, which can be replicated and will eventually become cheaper as it's mass-produced, is a very smart move. These costs will eventually get passed down to consumers as well once there's enough competition, and then everyone wins.