4 ms·
OK-doke, here's the last month of Stack Overflow search engine referral traffic. Google 69,081,674 visits Bing 520,543 visits Baidu 319,294 Search (CBS
by spolsky 15y ago
OK-doke, here's the last month of Stack Overflow search engine referral traffic.
Google 69,081,674 visits
Bing 520,543 visits
Baidu 319,294
Search (CBS) 176,208
Yahoo 133,833
MSDN 109.875
Yandex 80.399
Naver 89,733
Ask 30,026
DuckDuckGo 25,492
AOL 6,409
Daum 4,462
Blekko 659
- jmdugan 15y agoJust keep in mind: People who end up at Stack Overflow are heavily biased compared to the general Internet population - because they are looking for something that lead them to search for and then click a link to Stack Overflow. This same bias that selects the population will affect the choice of which search engine to use.
- spolsky 15y agoNice theory, but the data doesn't support it. We have other sites (cooking.stackexchange, diy.stackexchange) that are much more representative of the population at large. Even on those sites, you see a similar ratio... the second largest search referrer sends 1.6% as much traffic as Google (about twice as much as it sends to StackOverflow, but still virtually insignificant.)
- jmdugan 15y agoPerhaps the selection bias is some combination of "understands how the Internet works / not willing to accept paid results in searches / looking for real facts and data" that lead users to use both Google and Stack Exchange? Clearly Google has an obvious and overt lead in all categories, and all search. I'm not sure how you can refute that the set of visitors to one site is not a biased sample compared to all Internet users. Your results are different than other published search engine use comparisons. If both are factual, then the measurements must come from different populations.
- jshen 15y ago"Your results are different than other published search engine use comparisons" Link please? The traffic for my site isn't as extreme as the stack exchange, but I'm seeing 9 times more traffic from google than bing. This leads to the same conclusion that Jeff came to. If Bing stopped sending me traffic tomorrow I wouldn't care. If google stopped sending me traffic I'd lose nearly all of my traffic.
- moultano 15y agoHow does the distribution of traffic to the homepages look? One thing search engines do is search for new information, answers to questions and the like. Another thing they do is spell-corrected dns. Since stackexchange is mostly targeted at the former, I'd expect your numbers to be skewed in interesting ways, which you could partially correct by looking at homepage visits to capture the latter use. (This is a big confounding variable whenever people try to measure comparative statistics between search engines. I've heard that Yahoo and Bing get many more one-word searches than Google, which are likely to be of the spell-corrected dns kind.)
- mjwalshe 15y agoFrom expriance (I work for a big publisher) the split between G Y and B looks about the same for the big name sites I work with. Google is even more dominant 90%+ in the Uk
- HeyLaughingBoy 15y agoNot to mention that while at work many of us are limited in our choice of browsers. Until recently I'd probably arrive at SO via Bing, since it's IE's default search provider and my employer actively blocked installation of Firefox & Chrome. Now that they're not doing that anymore, I'll arrive by google most of the time.
- craigvn 15y agoI agree developers are more biased towards Google (or away from Bing) than the general population. But I used to run a real estate website which crosses a wider cross section of the population than stackoverflow and all the non-Google search engines did an exceedingly poor job of indexing and delivering traffic to that site as well.
- TeMPOraL 15y ago> I agree developers are more biased towards Google (or away from Bing) than the general population. Are they? I can easily imagine it being the other way around. I don't see how general population would know about other search engines or even consider that Google != Internet. But of course, without hard data the whole topic is groundless.
- craigvn 15y agoI am basically thinking that Bing 'sponsors' many other pages to use it as the default search engine so they will stumble across it.
- redthrowaway 15y agoInteresting, thanks. I'm actually surprised that Baidu ranks as low as it does, given its overwhelming market share in China and the fact that most code out there is in English. I just did a quick experiment and googled some common errors, then compared the SERPs to those of Baidu. SO was ranked similarly in both. Do Chinese programmers not goog...er, baidu errors? Actually, that leads me to a more relevant question: looking through the queries that landed visitors at SO, have you done some scraping to determine what proportion were people googling errors verbatim, and what percentage were people asking questions or googling a particular topic, eg "scaling rails"?
- yannickmahe 15y agoBaidu is probably used more by non technical people, so I guess software engineers use Google rather than Baidu.
- pja 15y agoIs StackOverflow blocked by the Great Firewall of China? As it's full of user-contributed content which is outside the control of the Chinese state it wouldn't surprise me one bit if it was.
- jgeralnik 15y agoThis is what I love about HN. Ask a question about Stack Overflow, Joel Spolsky gives you an answer.
- deleted 15y ago[deleted]
- dhruvbird 15y agoIt's interesting to see that DuckDuckGo ranks higher than Blekko - One reason could be that it promotes SO articles via the 0-click info box.