http://archive.today/qtCSd http://archive.today/qtCSd They claim their sales are up by 50% in dollar terms in 2022: > Closely held Impossible Foods recently s

http://archive.today/qtCSd http://archive.today/qtCSd They claim their sales are up by 50% in dollar terms in 2022: > Closely held Impossible Foods recently said its sales were up more than 50% in 2022 in dollar terms at US retail stores. In a September interview, Chief Executive Officer Peter McGuinness said Impossible Foods has a strong balance sheet and good cash position. What's the trick here? Seems like interest in general has fallen: > Impossible Foods has rapidly expanded to restaurants and supermarkets. Maintaining momentum will become challenging as performance of the broader plant-based meat category slips. Supermarket sales of refrigerated meat alternatives fell 15% by volume for the 52 weeks ended Jan. 1, according to market-research firm IRI, while they declined 14% in dollar terms. In restaurants and food-service outlets, orders of plant-based burgers dropped 9% in the 12 months ended in November, according to market researcher NPD Group. Impossible Foods sells products at major restaurant chains, including White Castle, Qdoba and Burger King, which offers the Impossible Whopper. Data from HundredX, a consumer-experience strategy firm, also suggests falling interest. The percentage of shoppers who have eaten Impossible products but say they’re less likely to eat as much going forward has risen, according to feedback collected from 1,723 consumers in the last year.