I understand your points, I think -- you're talking far more about taste than about ethics. "Ethics" is about right and wrong -- what actions harm people on th

I understand your points, I think -- you're talking far more about taste than about ethics. "Ethics" is about right and wrong -- what actions harm people on the whole, and what actions help them, why and how. It's not directly related to obeying the law, or following rules. Making decisions that greatly help the general public at the expense of a massive corporation, especially if those actions carry risk (like the risks that come with breaking laws)... that's easily interpreted as highly ethical. I certainly don't know enough about Niel to make any judgements about his ethics either way, but your examples here don't show unethical behavior. It's actually more ethical if he lowers his own image (by breaking strong taboos) to talk about things that need to be talked about (I'm thinking of his comments about executive lifestyles...). As a counter-example -- think about the ethics of being a corporate industry leader, and always acting perfectly refined, but still actively screwing your customers as much as you can -- charging far more than your costs, tricking them with hidden & confusing charges, making it extremely difficult for them to get customer support or even to end their contract... is that ethical?