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I seriously doubt that because : 1 - there is so much money tied up in the search -> clicks for ads business model. Content providers were happy to let Google
by woeirua 4y ago
I seriously doubt that because :
1 - there is so much money tied up in the search -> clicks for ads business model. Content providers were happy to let Google scrape their pages because indexing in Google leads to clicks. They won’t be happy to let OpenAI scrape their pages because it will lead to many fewer clicks, even if OpenAI can solve the source attribution problem. As a result, there will be many more walled gardens if ChatGPT becomes the dominant method of search as content creators see their typical stream of revenue dry up. Eventually ChatGPT will become useless as its training data becomes more and more obsolete.
2 - Google News already got sued into oblivion by content creators for summarizing news articles. (Google worked around it by removing the article snippets). ChatGPT is just doing the same thing but for every query. Their legal exposure is going to be huge for the exact same reasons.
3 - Lastly, how will OpenAI make money on ChatGPT? Advertisers won’t pay to “maybe” show up in query results. A monthly subscription? Unless the results are drastically better than Google that will be a big pass from most people.
Could OpenAI become the dominant player in search? Sure, there is a path there, but I would probably bet against it right now.
- JamesBarney 4y ago1. Almost all high value content on the web exists on far more than one site. Any individual website which opts in will get more clicks with ChatGPT than without. Given this, most websites will let ChatGPT index them in order to drive more clicks. 3. It seems like a pay per click model would work. Basically get ChatGPT to weigh paid content higher than unpaid content.
- woeirua 4y ago1. Does it? There are a bunch of sites that mirror high quality content but I don’t see many direct replacements for StackOverflow. 3. But most people are asking ChatGPT queries that don’t require you to click on anything. Why do I want to click through to see the code that ChatGPT copied from if it got the answer right in the first place? The click thru rate will be a small fraction of what it is today. Why would advertisers buy into that model?
- JamesBarney 4y agoBecause advertisers buy per click, not impression usually. I agree the total amount of revenue generated by ChatGPT enabled search will be less than classic search. That's one of the reasons Google hasn't done this yet, but it could be a win for Microsoft.
- alldayeveryday 4y ago> Any individual website which opts in will get more clicks with ChatGPT than without. Not necessarily, especially if ChatGPT makes the user no longer need to even visit the website in order to get the content. Remember, google drives visits. ChatGPT aims to provide the answer.
- JamesBarney 4y agoThere will less clicks to sites but the sites that allow indexing will get more clicks than if they didn't can both be true.
- twelve40 4y agowhich sites will get clicks? Right now it doesn't show it sources at all and it's an open question if it can do proper attribution.
- JamesBarney 4y agoI think there is a > 50% chance that Microsoft and OpenAI throwing a bunch of incredibly bright researchers at the problem can figure out how to do proper attribution.