I think it's not as simple as "action x => result y". it's a messy art more than a science. Apple is trying x, y, and z. Google tried a, b, and c. Both companie

I think it's not as simple as "action x => result y". it's a messy art more than a science. Apple is trying x, y, and z. Google tried a, b, and c. Both companies have different circumstances, different employees, different shareholder mandates, etc. And of course every CEO would like to be the one who solves Industry-Wide Problem in the best way (less public backlash, more savings, whatever your metric is)