I agree although it is great to make the difference between a technology company and a technology-enabled company. The cofounders of Birchbox, which falls into

I agree although it is great to make the difference between a technology company and a technology-enabled company. The cofounders of Birchbox, which falls into the latter category, launched their mvp as a wordpress site. Now I am sure they have a bunch of engineers and a software product built from the ground up.