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Some people believe that it does, that's why they pay users to search for something and click through the serps & go back until they arrive at the target domain
by luckylion 4y ago
Some people believe that it does, that's why they pay users to search for something and click through the serps & go back until they arrive at the target domain where they don't click back but stop the experiment, signalling that this page answered their question / solved their problem.
I've seen some data on this, and that data was inconclusive. Sometimes it seems to work, sometimes it seems to be counter-productive, sometimes nothing happens. It's hard to truly test things in isolation, and maybe their methods were shit, but I don't think it really does anything, or maybe Google has solid ways to detect anomalies and ignore them.