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I do think trademarking a color is ridiculous. However, I read something before (likely on HN but I can't find it now) explaining the value companies like Panto

I do think trademarking a color is ridiculous. However, I read something before (likely on HN but I can't find it now) explaining the value companies like Pantone provide. When Pantone "publish" a color, they define how this color will look when displayed on different media, printed, digital, on concrete or on wood, or under different lighting conditions including UV or IR, etc etc. It's a lot more than just saying "I own #AABBCC". I don't know the specifics of this case, but this looks like it falls firmly into the category of "I'm egotistical" as opposed to the "I am providing additional value" category.

dale_glass 4y ago
Yup, in fact setting a color to #RRGGBB in software doesn't mean very much. Okay, you asked for 100% red, but what is "100% red", exactly? It depends on how good the monitor is, and whether the calibration is good or not. That's where you need measurement and calibration. You can easily see the need for it if you compare multiple displays like a monitor, laptop and cell phone showing the same picture. They're quite likely to be noticeably different. And printing uses a completely different color system (CMYK), so things get even more interesting there.