5 ms·
That was awesome. But I don't get it. How is being the default brand not good for them? Do they really want everything to be called "hook and fastner"? (I'v
by sam_goody 4y ago
That was awesome.
But I don't get it.
How is being the default brand not good for them?
Do they really want everything to be called "hook and fastner"?
(I've heard that Heinz was prevented from using the name "Ketchup" in some country, as "ketchup" was considered generic for tomato paste, and Heinz didn't meet the legal definition - too much sugar or too few tomatoes.)
- mathieuh 4y agoBecause if a trademark gets genericised then the company can have trouble enforcing their trademark. Like how in a lot of countries every brand of vacuum cleaner is a "hoover", or any brand of permanent marker is a "sharpie", etc. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark