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Y’all might be interested in California‘a Velcro production: https://misc.rural.narkive.com/cEsySUGR/california-s-velcro-crop-under-challenge https://misc.rura

Y’all might be interested in California‘a Velcro production: https://misc.rural.narkive.com/cEsySUGR/california-s-velcro-crop-under-challenge https://misc.rural.narkive.com/cEsySUGR/california-s-velcro-...

Stratoscope 4y ago
This is a good reminder to mention the VELCRO® Brand educational video, Don't Say Velcro: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY
- dalmo3 4y ago
  This is the most wholesome thing I've ever seen a company make. I can't tell whether they're bluffing or double bluffing, but I appreciate a good self deprecating joke. The play with other brands also fits in very well.
  - Stratoscope 4y ago
    It's one of my favorite videos. I watch it whenever I feel like I need to cheer up. Be sure to check out the two followup videos that Semaphor linked in a sibling comment. In an odd coincidence, I had dinner last week with the brand protection attorney for Clorox! From the VELCRO® Brand video: If you need something to clean up your socks, Do it with bleach, and not with [censored] And here's an article with some other clever and compassionate "cease and desist" trademark notices: https://www.cll.com/OnMyMindBlog/creativity-can-make-trademark-demands-more-effective https://www.cll.com/OnMyMindBlog/creativity-can-make-tradema...
- Semaphor 4y ago
  Thank you, this was great. There’s also a feedback response video [0] (of course they are making fun of German, Klettverschluss is so easy to say!), and a behind-the-scene video [1] where they show you their two actual lawyers that somehow were roped into participating ;) [0]: https://www.youtube.com/watch?v=ZLWMQLMiTPk https://www.youtube.com/watch?v=ZLWMQLMiTPk [1]: https://www.youtube.com/watch?v=oP-fZdFfOGE https://www.youtube.com/watch?v=oP-fZdFfOGE
- sam_goody 4y ago
  That was awesome. But I don't get it. How is being the default brand not good for them? Do they really want everything to be called "hook and fastner"? (I've heard that Heinz was prevented from using the name "Ketchup" in some country, as "ketchup" was considered generic for tomato paste, and Heinz didn't meet the legal definition - too much sugar or too few tomatoes.)
  - mathieuh 4y ago
    Because if a trademark gets genericised then the company can have trouble enforcing their trademark. Like how in a lot of countries every brand of vacuum cleaner is a "hoover", or any brand of permanent marker is a "sharpie", etc. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark

Stratoscope 4y ago

This is a good reminder to mention the VELCRO® Brand educational video, Don't Say Velcro: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY

dalmo3 4y ago
This is the most wholesome thing I've ever seen a company make. I can't tell whether they're bluffing or double bluffing, but I appreciate a good self deprecating joke. The play with other brands also fits in very well.
- Stratoscope 4y ago
  It's one of my favorite videos. I watch it whenever I feel like I need to cheer up. Be sure to check out the two followup videos that Semaphor linked in a sibling comment. In an odd coincidence, I had dinner last week with the brand protection attorney for Clorox! From the VELCRO® Brand video: If you need something to clean up your socks, Do it with bleach, and not with [censored] And here's an article with some other clever and compassionate "cease and desist" trademark notices: https://www.cll.com/OnMyMindBlog/creativity-can-make-trademark-demands-more-effective https://www.cll.com/OnMyMindBlog/creativity-can-make-tradema...
Semaphor 4y ago
Thank you, this was great. There’s also a feedback response video [0] (of course they are making fun of German, Klettverschluss is so easy to say!), and a behind-the-scene video [1] where they show you their two actual lawyers that somehow were roped into participating ;) [0]: https://www.youtube.com/watch?v=ZLWMQLMiTPk https://www.youtube.com/watch?v=ZLWMQLMiTPk [1]: https://www.youtube.com/watch?v=oP-fZdFfOGE https://www.youtube.com/watch?v=oP-fZdFfOGE
sam_goody 4y ago
That was awesome. But I don't get it. How is being the default brand not good for them? Do they really want everything to be called "hook and fastner"? (I've heard that Heinz was prevented from using the name "Ketchup" in some country, as "ketchup" was considered generic for tomato paste, and Heinz didn't meet the legal definition - too much sugar or too few tomatoes.)
- mathieuh 4y ago
  Because if a trademark gets genericised then the company can have trouble enforcing their trademark. Like how in a lot of countries every brand of vacuum cleaner is a "hoover", or any brand of permanent marker is a "sharpie", etc. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark