> They realized they could make expansions smaller and smaller and smaller and still ask for a similar amount of money and effectively print money. Oh I 100% a

> They realized they could make expansions smaller and smaller and smaller and still ask for a similar amount of money and effectively print money. Oh I 100% agree, might have worded it too cynically/nihilistically. They get to make money on all ends as lazily as possible. i.e. in the late 90s, the publishing model meant that you had to pack everything together at once. You wanted to make sure an expansion was worth buying for as many people as possible. Now, Publishers have realized that two things: 1. The 'Casual' folks will possibly buy one or two DLC things, and the heavy separation of DLC content drives their analytics for future work. DLC that gets 'wacky' or does things that are a bit disparate from other DLC is a tell for this IMO. 2. The 'Hardcore' folks that are obsessed with a franchise will grit their teeth at the markup resulting from splitting things up.