Smart TV's are clearly the future... we're sitting at a similar point to right before the original iphone was released. Several companies are taking a credible

Smart TV's are clearly the future... we're sitting at a similar point to right before the original iphone was released. Several companies are taking a credible shot at a smart TV, but no one's done it "right" yet. Obviously, everybody's waiting for Apple. Everything else aside, what's the killer app for a smart TV? It's the HBO app, or the CNN app or the Arrested Development app... it's the direct delivery of content from producers to consumers, and cable companies better be ready to pivot away from delivering content to delivering data, or else. What will a apple tv look like? I suspect it will basically be like an embedded Google TV (passthrough HDMI with Apple stuff overlayed), but done in typical Apple fashion.