Let's see how next year's sales cycle plays out for Twitter. They are banking on providing a McDonald's value menu model, when those big corporate ad buyers are

Let's see how next year's sales cycle plays out for Twitter. They are banking on providing a McDonald's value menu model, when those big corporate ad buyers are expecting (and need in order to realize value from the relationship and keep their own jobs by ensuring no embarrassment to the company) a personalized service experience.