A very idealistic situation would be showing SendCutSend first and then having an accordion of “businesses like SendCutSend” that you could expand and show all

A very idealistic situation would be showing SendCutSend first and then having an accordion of “businesses like SendCutSend” that you could expand and show all their competitors and then companies can bid on top billing. To me this is fantastic, it makes ads genuinely useful. There are times when I want to find other companies that provide similar services and Google would know by virtue of me interacting with the accordion that I specifically am open to them. But I think what would kill the change in the boardroom is that ad buyers would hate it even if it had the same or better conversation rate’s because you can’t see the ad like a billboard.