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It's not a marketing justification. It's the product strategy that underpins the iPhone/iPads growth. The whole approach centres around consumers feeling like
by threeseed 4y ago
It's not a marketing justification. It's the product strategy that underpins the iPhone/iPads growth.
The whole approach centres around consumers feeling like if they do purchase a cheaper M1 model that it is a great, future-proof device and not an obsolete one.
- smoldesu 4y agoRight, and how did they take that into account when they lambasted the Cronenberg i9 Macbooks for the sake of selling M1s? To Apple, marketing and product strategy are deeply synergistic. It is for every company at their scale, and especially when you have to sell something direct-to-consumer.
- threeseed 4y agoThey didn't. Everyone knew that i9 were garbage. And the only people buying them were those that needed Intel apps that weren't yet optimised for M1.