I think heir comment was more talking from an R&D perspective, I.e. them being innovative. I agree that slowly sliding the "% of ads our customers see"-slider

I think heir comment was more talking from an R&D perspective, I.e. them being innovative. I agree that slowly sliding the "% of ads our customers see"-slider to the right over the last couple of years until it becomes unbearable isn't really _that_ innovative but still yields a ton of profit.