> When do you scrap a startup due to a well-entrenched player/competitor? When you decide that you can't win. Or, better: when your opportunity cost is such

> When do you scrap a startup due to a well-entrenched player/competitor? When you decide that you can't win. Or, better: when your opportunity cost is such that you should really be doing THAT project and not this one. > When do say "don't enter this space because X already owns it"? That's a slightly different question. In the first scenario, you've already accomplished some things. In the second scenario, you're just starting. I'd saying NEVER in the second scenario. Not if you're truly going head-to-head. If you've got a niche that the big player can't go after (as, for example, my <a href="http://SmartFlix.com http://SmartFlix.com">SmartFlix</a> not really competing per-se with Netflix.).