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Tip for people trying to advertise something: You have a limited amount of time to get people's attention. Once a video is longer than 2-3 minutes, people's wil
by tgsovlerkhgsel 4y ago
Tip for people trying to advertise something: You have a limited amount of time to get people's attention. Once a video is longer than 2-3 minutes, people's willingness to even start watching it goes down, and you better show something interesting in the first 20 seconds.
1 minute into the video is the first time they even mention the product. Which happens to look suspiciously like standard pieces I've seen in the hardware store.
- metacritic12 4y agoWould also add that having an autoplay background showing a few different uses of your product in 5 second cut clips would be effective too. Right now I have a hard time telling in 10 seconds of landing what the product does.
- thewebcount 4y agoAlso, if your YouTube hosted video that’s an ad for your product has other ads inserted into it by the platform, it’s probably too long.
- ddellacosta 4y agoThe video was not produced by the people making Grid Beam, but by Kirsten Dirksen, who covers all kinds of DIY/Sustainable/etc. unique and largely housing-related things https://www.youtube.com/@kirstendirksen https://www.youtube.com/@kirstendirksen