Yeah, the key is establishing some sort of habit. The other thing you have to watch out for in this vein is weekends. If your product is work-related or school-

Yeah, the key is establishing some sort of habit. The other thing you have to watch out for in this vein is weekends. If your product is work-related or school-related, you're more likely to forget about it over a weekend, and then never come back (unless someone tries to re-engage you). Path and other friend- or interest-based social sites suffer from this problem less, because weekends may even lead to higher rather than no use.