At one point 2 weeks of SMS revenue alone generated more revenue than an entire year of all Hollywood’s. What the OP fails to emphasize is that SIP was used to

At one point 2 weeks of SMS revenue alone generated more revenue than an entire year of all Hollywood’s. What the OP fails to emphasize is that SIP was used to perpetuate the business model and all-important pricing. That’s why it was allowed to prevail: it did not challenge the status quo that really mattered.