Slightly off topic, but for those who might not be aware, a late Friday (press) release is a known - and often effective - crisis defuser. In short, the mainstr

Slightly off topic, but for those who might not be aware, a late Friday (press) release is a known - and often effective - crisis defuser. In short, the mainstream media news cycle dials down on the weekends; and the hope is that by Monday am the outrage will have dissipated and/or something more newsworthy has come along. Once you're aware of this tactic, it becomes a signal / tell about the source and their perception (read: concern / fear) about the issue they're facing. You'll also, sadly, see this more often than you expect.