But that makes no sense because the ROI on any feature is easily >12 months. You can't pay an engineer $20K for a month to build something and hope to make that

But that makes no sense because the ROI on any feature is easily >12 months. You can't pay an engineer $20K for a month to build something and hope to make that $20K back that same quarter. The ROI on software development is easily 12 months, often years. So the investor is already betting on a future that exists 12 months from now, why not make it the best 12 month outcome?