4 ms·

Did they misjudge the market? Windows CE was quite popular in the smartphone segment before iOS and Android steamrollered every existing incumbent. The idea tha

Did they misjudge the market? Windows CE was quite popular in the smartphone segment before iOS and Android steamrollered every existing incumbent. The idea that having a computer in your pocket was important, that was classic 90s era Gatesism and they were right on target. Microsoft lost (not missed) mobile because the Windows team had been losing the ability to execute competently. iOS was essentially macOS for mobile, and Windows wasn't competitive with macOS on the desktop and still isn't today so it wasn't a big surprise that they couldn't pull off great results on mobile either. For as long as the mobile playing field didn't have the most competent companies doing software they could be the leader but once Apple/Google showed up the piles of tech debt and general apathy got the better of them.

ocdtrekkie 4y ago
Android is just now catching up with where Windows Mobile was years ago. Execution wasn't the problem. The problem remains that Gmail and YouTube are monopolies and Google aggressively interfered with them working on WinMo because it was Android's only real competitor (an OS licensed to phone OEMs). Microsoft obviously has it's own monopolies but it failed to leverage them on mobile. Shockingly, a great experience using Excel on a 4" screen isn't a huge selling point.
- fidgewidge 4y ago
  YouTube hardly mattered on mobile at the time we're talking about, iPhone 1 didn't even do 3G. Gmail isn't a monopoly and never has been. iPhone came out just a few years after Gmail did, whilst Microsoft had Outlook/Exchange in the enterprise which practically was a monopoly. The Windows team didn't really care about slick UI until long after Apple beat them on that. And the reason they scrapped CE and tried to do UWP is because the Windows API was long ago on its last legs but they hadn't been able to upgrade it properly. Whereas Apple had managed the evolution of nextstep much better, and Android was free / a clean slate design with proper sandboxing, and better consumer apps.
- shp0ngle 4y ago
  This is a very weird take. Complaining that Google is monopolistic compared to Microsoft, of all companies.
  - ocdtrekkie 4y ago
    Microsoft never came close to the level of intersecting monopolies Google has. Also, Google learned from Microsoft's mistake: It spread political money early and often to ensure it wouldn't get regulated nearly as quickly. Google aggressively paid off Democrats and Republicans alike, and despite bipartisan support for dealing with them, regulation work is still slow and ineffective. Now that's not to say Microsoft doesn't hold any monopolistic positions or engage in monopolistic behavior, most large companies eventually do and Microsoft still does where opportunity presents. But if you think Microsoft is a monopoly and Google isn't, you have a view of the industry that is two decades out of date.
    - BakeInBeens 4y ago
      I think the most monopolistic portion of Google besides search would be their hold on the ad tech industry (and even then you have other online giants Meta, Tiktok, Amazon, etc.) but I don't necessarily understand how you can say they have a monopoly on consumer products large enough to drive adoption of Android especially 15 years ago. Gmail, Google Drive, Google Maps, Google Chrome and Android either have direct competitors in other ecosystem or are open source. YouTube and search are the only ones I can think of without direct competition. And the competition for these products come from Apple and Microsoft who are more/just as entrenched in owning and growing their entire platform.
      - ocdtrekkie 4y ago
        Something like 70% of email is controlled by Google, and you cannot operate an email service if you do not meet Google's demands. If your business isn't listed in Google Maps, it doesn't matter what industry you are in, Google has killed you. Chrome and Android aren't open source (at least, not the version running on 99.9% of their respective install bases), and both operate as near complete monopolies. Chrome has used its position to reshape the very standards of the web to meet Google's business need and try to block competitors. Android has no competition at all, as I explained above: For manufacturers building devices it's the only OS in town. While ignoring all these huge monopolies, you claim search has no competition. Ironically, about a third of global search queries are serviced by Bing! I would go so far as to say the monopolies above are as powerful, or moreso, than Google's grip on search.
- kevinventullo 4y ago
  “Windows Mobile lost to Android because of Gmail and YouTube” is an absolutely wild take.
adra 4y ago
Nah, Blackberry, ohsa, Nokia dominance, etc. were way more relevant to the markets than Windows Mobile (not really CE as CE is more relevant for embedded and tablet like verticals).
- michaelt 4y ago
  The iPAQ H3600 came out in 2000, and the O2 XDA in 2003 - pocket-sized, touchscreen, keyboardless, ARM-based devices with web browsers - with Microsoft providing the OSes for them. So in a sense they had a lot of the parts of the winning recipe. They just didn't have capacitive touchscreens. Or decent batteries. Or affordable flash memory. Or gorilla glass. Or an on-screen keyboard you could usefully use without a stylus. And mobile data was slow and very expensive. The rest of the phone market, at the time, was off doing weird things like WAP. Microsoft missed the market in the sense they weren't on the flight when it took off - but they didn't miss it, in the sense they were at the right departure gate hours before any of the other passengers.
twoodfin 4y ago
I’d say the key mistake they made was accepting carrier and OEM intermediation. Apple figured out how to get the carriers out of the way (trading off support down to a single carrier!) while also owning the hardware, and Android OEMs piggybacked on this model. Microsoft recognized that GUIs were important enough to their future to make what were arguably the best mice available. If they had “caught” mobile, they would have done the same for phones.

ocdtrekkie 4y ago

Android is just now catching up with where Windows Mobile was years ago. Execution wasn't the problem. The problem remains that Gmail and YouTube are monopolies and Google aggressively interfered with them working on WinMo because it was Android's only real competitor (an OS licensed to phone OEMs). Microsoft obviously has it's own monopolies but it failed to leverage them on mobile. Shockingly, a great experience using Excel on a 4" screen isn't a huge selling point.

fidgewidge 4y ago
YouTube hardly mattered on mobile at the time we're talking about, iPhone 1 didn't even do 3G. Gmail isn't a monopoly and never has been. iPhone came out just a few years after Gmail did, whilst Microsoft had Outlook/Exchange in the enterprise which practically was a monopoly. The Windows team didn't really care about slick UI until long after Apple beat them on that. And the reason they scrapped CE and tried to do UWP is because the Windows API was long ago on its last legs but they hadn't been able to upgrade it properly. Whereas Apple had managed the evolution of nextstep much better, and Android was free / a clean slate design with proper sandboxing, and better consumer apps.
shp0ngle 4y ago
This is a very weird take. Complaining that Google is monopolistic compared to Microsoft, of all companies.
- ocdtrekkie 4y ago
  Microsoft never came close to the level of intersecting monopolies Google has. Also, Google learned from Microsoft's mistake: It spread political money early and often to ensure it wouldn't get regulated nearly as quickly. Google aggressively paid off Democrats and Republicans alike, and despite bipartisan support for dealing with them, regulation work is still slow and ineffective. Now that's not to say Microsoft doesn't hold any monopolistic positions or engage in monopolistic behavior, most large companies eventually do and Microsoft still does where opportunity presents. But if you think Microsoft is a monopoly and Google isn't, you have a view of the industry that is two decades out of date.
  - BakeInBeens 4y ago
    I think the most monopolistic portion of Google besides search would be their hold on the ad tech industry (and even then you have other online giants Meta, Tiktok, Amazon, etc.) but I don't necessarily understand how you can say they have a monopoly on consumer products large enough to drive adoption of Android especially 15 years ago. Gmail, Google Drive, Google Maps, Google Chrome and Android either have direct competitors in other ecosystem or are open source. YouTube and search are the only ones I can think of without direct competition. And the competition for these products come from Apple and Microsoft who are more/just as entrenched in owning and growing their entire platform.
    - ocdtrekkie 4y ago
      Something like 70% of email is controlled by Google, and you cannot operate an email service if you do not meet Google's demands. If your business isn't listed in Google Maps, it doesn't matter what industry you are in, Google has killed you. Chrome and Android aren't open source (at least, not the version running on 99.9% of their respective install bases), and both operate as near complete monopolies. Chrome has used its position to reshape the very standards of the web to meet Google's business need and try to block competitors. Android has no competition at all, as I explained above: For manufacturers building devices it's the only OS in town. While ignoring all these huge monopolies, you claim search has no competition. Ironically, about a third of global search queries are serviced by Bing! I would go so far as to say the monopolies above are as powerful, or moreso, than Google's grip on search.
kevinventullo 4y ago
“Windows Mobile lost to Android because of Gmail and YouTube” is an absolutely wild take.

adra 4y ago

Nah, Blackberry, ohsa, Nokia dominance, etc. were way more relevant to the markets than Windows Mobile (not really CE as CE is more relevant for embedded and tablet like verticals).

michaelt 4y ago
The iPAQ H3600 came out in 2000, and the O2 XDA in 2003 - pocket-sized, touchscreen, keyboardless, ARM-based devices with web browsers - with Microsoft providing the OSes for them. So in a sense they had a lot of the parts of the winning recipe. They just didn't have capacitive touchscreens. Or decent batteries. Or affordable flash memory. Or gorilla glass. Or an on-screen keyboard you could usefully use without a stylus. And mobile data was slow and very expensive. The rest of the phone market, at the time, was off doing weird things like WAP. Microsoft missed the market in the sense they weren't on the flight when it took off - but they didn't miss it, in the sense they were at the right departure gate hours before any of the other passengers.

twoodfin 4y ago

I’d say the key mistake they made was accepting carrier and OEM intermediation. Apple figured out how to get the carriers out of the way (trading off support down to a single carrier!) while also owning the hardware, and Android OEMs piggybacked on this model. Microsoft recognized that GUIs were important enough to their future to make what were arguably the best mice available. If they had “caught” mobile, they would have done the same for phones.