I think it's tricky when the product is truly unique. For example, I guess for Airbnb in the early days you could say that their competitor was couch surfer, cr

I think it's tricky when the product is truly unique. For example, I guess for Airbnb in the early days you could say that their competitor was couch surfer, craigslist or hotels...but also what they were doing was so different. Some people say that if you don't have competition, it's not a good idea, but I don't believe that's entirely true. There are some completely innovative products.