2 ms·
I think one of the biggest documented cases was Microsoft being caught by FTC(a) for using ad agency thru Machinima to bribe content creators. https://venture
by rasz 4y ago
I think one of the biggest documented cases was Microsoft being caught by FTC(a) for using ad agency thru Machinima to bribe content creators.
https://venturebeat.com/games/ftc-settles-with-machinima-for-paying-youtube-influencers-for-endorsing-xbox-one/ https://venturebeat.com/games/ftc-settles-with-machinima-for...
$15-30K payouts per every single video boasting shitty game (Ryse: Son of Rome) and upcoming Xbox One with explicit condition payments are not to be disclosed.
a/ Obviously penalty was saying "sorry we wont do it again" https://www.ftc.gov/news-events/news/press-releases/2015/09/xbox-one-promoter-settles-ftc-charges-it-deceived-consumers-endorsement-videos-posted-paid https://www.ftc.gov/news-events/news/press-releases/2015/09/...