"Anything that 'matters' you should be doing anyways for a good user experience." Not true 'tall. I'll speak up. Here are a few SEO things that don't effect

"Anything that 'matters' you should be doing anyways for a good user experience." Not true 'tall. I'll speak up. Here are a few SEO things that don't effect user experience positively, but do help SEO: 1) Meta descriptions (unless you're counting the SERP as your user experience) 2) Avoiding AJAX to expose more content and increase spiderability 3) optimizing anchor text for internal links to match the target keywords you get from thorough keyword research 4) systematically building backlinks with good anchor text. Yes, they "naturally develop". So what? If I spend 40 hours a week working on accelerating this in a non-sleezy way, which of our businesses is going to naturally develop faster? 5) Flat site organization, minimizing # of clicks to content pages (MIGHT benefit users, but not necessarily) 6) Tons of cross-linking on detail pages (again, MIGHT benefit users...) 7) SEO optimized title tags, header tags, etc. Is the best markup/text for users ALWAYS the best for SEO? 8) Keyword in domain name (vacuum-cleaner-house.com is better than suckit.com for SEO-- is it for the user or the brand?) 9) Age of the site (a "used/established" domain name) might be better for SEO 10) Keyword research. Understanding not only what people search for, but WHICH PHRASES ARE COMPETITIVE. You might sell shoes online, but learn that the search phrase "shoes" is locked up tightly-- and referring to it as "footwear" gives you business-critical traffic because you can get on Page 1 of the (less searched for) phrase. I could go on.