> consumers are going to use it reversely to get a summary. Isn't that pretty much why short videos is getting popular. Who has time for 15minute recipe videos

> consumers are going to use it reversely to get a summary. Isn't that pretty much why short videos is getting popular. Who has time for 15minute recipe videos scripted for youtube ads when you can find 1m cliff note version on tiktok or youtube shorts. Back to the days of ehow but with more personality and filter.