RedLetterMedia's fake "Nerd Crew" podcast [1] satirized the fanboy Youtube/podcast community perfectly. You don't need to pay influencers heavily. You just nee

RedLetterMedia's fake "Nerd Crew" podcast [1] satirized the fanboy Youtube/podcast community perfectly. You don't need to pay influencers heavily. You just need to make them feel important. You get mid-tier execs to phone them to give them "inside" information. You give them early access to content so they can have opinions before anyone. You invite them to white-glove events (maybe even fly them there for free) and then have your attractive well-spoken marketing people treat them like royalty. You get your social teams to drum up fake viral headlines to generate talking-points for TV interviews/podcasts for hosts that wouldn't otherwise have content. That goes a long way with megafans and most people who aren't business savvy. [1] https://www.youtube.com/watch?v=UCIYCaXNe88&list=PLJ_TJFLc25JRrUJFPO6Iwy2vkn8QtqBCE https://www.youtube.com/watch?v=UCIYCaXNe88&list=PLJ_TJFLc25...