Meta receives this kind of data from nearly every online store. Oftentimes it’s done through server side integrations which are completely unblockable by ad blo

Meta receives this kind of data from nearly every online store. Oftentimes it’s done through server side integrations which are completely unblockable by ad blocks. (Meta Conversions API) This system is available for other giants like TikTok and Snap, and to a lesser extent Google. For google you have to take extra steps to get around ad blockers. I would be surprised if any retailer spending money on meta ads DIDN’T do this. On a related note, I’m curious, why don’t ad blockers mess with the window datalayer? As far as I’m aware serverside Google Ta Manager tracking implementations rely on pushing to the datalayer on the client.