Every blogger is different. If "blogging" is about developing an audience and building a business, Substack, and LinkedIn are the dominant platforms that are t

Every blogger is different. If "blogging" is about developing an audience and building a business, Substack, and LinkedIn are the dominant platforms that are the places to be, because that's where the readers are. There are lots of great technnical blogs that provide useful content, but are written for the writer's own references and notes, not for a broader audience. Those people likely won't change how they do things.