6 ms·

You're passing on $50k-100k per month of ad revenue from just basic banner ads... at least based on how RPMs were a few years ago. I respect that, definitely no

by dxhdr 4y ago

You're passing on $50k-100k per month of ad revenue from just basic banner ads... at least based on how RPMs were a few years ago. I respect that, definitely not the decision I'd make.

nomel 4y ago
I know nothing of this, but does .info reduce the numbers, compared to something like .com, all other things aside? edit: err, it's a genuine question, from someone that doesn't work in/with advertising, and had a .info domain within the first month they were offered, in 2001. Here's a rephrasing: Do ad networks, or customers of those networks, treat TLDs differently?
topicseed 4y ago
I see your maths here but Cloudflare hits include any assets, images, and so on so one page views fans out potentially dozens of hits. Cloudflare also includes all bots and non-human hits.
- modeless 4y ago
  Page views are ~140 million per month: https://twitter.com/thexpaw/status/1604768632331870209/photo/1 https://twitter.com/thexpaw/status/1604768632331870209/photo... Assuming $0.50 net CPM on one AdSense unit per page view, that would be $70k monthly/$840k yearly revenue. And since operating cost is $100, that's all profit. I'm no AdSense expert but I believe this would be super conservative, maybe an expert could chime in with higher realistic numbers. Even if you don't like advertising there are other ways you could earn money with a site like SteamDB.
  - loyski 4y ago
    Cloudflare stats are inflated. I have a site getting 30k visits a day according to Google Analytics but Cloudflare says it's close to 100k. So I think Cloudflare doesn't filter out bots in their analytics.
    - modeless 4y ago
      For page views (not "Visits") on my site, Cloudflare is within 10% of Google. Your experience doesn't necessarily apply universally.
    - Kiro 4y ago
      Why are you doubting the numbers? All gamers use this site. Anything less than a huge number would be unthinkable.
      - loyski 4y ago
        I'm not doubting the stats, just saying that Cloudflare is not an accurate gauge of website views and visits. Cloudflare shows 3x the pageviews on my site than Google Analytics.
        hn92726819 4y ago
        A man with two watches... Why do you think google analytics is more right than cloudflare? Adblock can block GA, but it can't block cloudflare
    - MCArth 4y ago
      Google analytics numbers don't include users with adblock
      - Hello71 4y ago
        isn't that what you want if you want to calculate adsense revenue?
celestialcheese 4y ago
Even assuming a _very_ low $0.01/session, he'd be making $60k/mo. More realistically, if he decided to do this right, and sell direct ads using something like Kevel, with "promoted" game slots or something on the homepage and search, he could do $10-$20CPM direct since it's a large and well known site with high purchase intent. Let's say a conservative 4 impressions per page and 3 pages per session. (12 imps per session * 6m sessions)/1000 * $10CPM is $720k / mo This is a _very_ achievable number, quickly, for a site that is this close to purchase intent. I don't understand. Even putting a single adsense ad at a $1 CPM would net him close to $20k/mo. This might be one of the least monetized sites I've seen at this scale. Respect.
- radiojasper 4y ago
  [flagged]
  - hluska 4y ago
    I’m extremely business minded but I don’t judge others this harshly for their own financial decisions. Nicely fucking stupid? Give me a break.
  - elicksaur 4y ago
    Comments like this make me wish I could downvote, but I don’t have the points. Live and let live, friend.
  - deleted 4y ago
    [deleted]
  - kolbe 4y ago
    You know nothing about this guy or his values. It can be just as stupid to harm a great accomplishment in order to drive a fancy car, so maybe let people have their own values
  - fckthisguy 4y ago
    You clearly value different things to them, and that's okay. To you, a big car or house may be a sign of success. To them, it might not be. Not everyone values material things the same. It's clearly a considered decision. It's not stupid by any means, if this is what they want.
bombcar 4y ago
He could sell ads for the Epic and GOG game stores!
- philliphaydon 4y ago
  Id rather make a loss than take money from Epic. Most unethical company. Makes steam look like saints.
loyski 4y ago
He's doing us a favor by not plastering ads all over his site.
- ge96 4y ago
  Yeah I wish I wasn't anti-ad but it's so bad... Ads between every paragraph or ads that pretend to be a virus so some fake Microsoft/Amazon scammer can get you to call them. It's funny I wonder about the influence of ads too like you by using ad block experience a better internet (no influence on behavior). There's a hijacking thing too of intent, at which point I modify websites to hide these above the fold attention grabbers. My kindle forces you to read an ad everytime you turn it on. I know you could root it, lost money on device, etc...
  - loyski 4y ago
    Agree with you. Ads make sites look bad and I say this as an owner of several websites that run ads lol. SteamDB looks pretty amazing and sleek without ads. Putting ads would only degrade the user experience and force people to install adblockers or use adblocking browsers like Brave. Kudos to xPaw for keeping his site ad-free for all of us to enjoy.
- matheusmoreira 4y ago
  And he'll have my eternal respect for it.
raincole 4y ago
Simply by the fact he runs SteamDB without monetization, I can safely assume he's much richer than me. I would'nt try to teaching someone who's richer than me how to make money.

by dxhdr 4y ago

You're passing on $50k-100k per month of ad revenue from just basic banner ads... at least based on how RPMs were a few years ago. I respect that, definitely not the decision I'd make.

nomel 4y ago

I know nothing of this, but does .info reduce the numbers, compared to something like .com, all other things aside? edit: err, it's a genuine question, from someone that doesn't work in/with advertising, and had a .info domain within the first month they were offered, in 2001. Here's a rephrasing: Do ad networks, or customers of those networks, treat TLDs differently?

topicseed 4y ago

I see your maths here but Cloudflare hits include any assets, images, and so on so one page views fans out potentially dozens of hits. Cloudflare also includes all bots and non-human hits.

modeless 4y ago
Page views are ~140 million per month: https://twitter.com/thexpaw/status/1604768632331870209/photo/1 https://twitter.com/thexpaw/status/1604768632331870209/photo... Assuming $0.50 net CPM on one AdSense unit per page view, that would be $70k monthly/$840k yearly revenue. And since operating cost is $100, that's all profit. I'm no AdSense expert but I believe this would be super conservative, maybe an expert could chime in with higher realistic numbers. Even if you don't like advertising there are other ways you could earn money with a site like SteamDB.
- loyski 4y ago
  Cloudflare stats are inflated. I have a site getting 30k visits a day according to Google Analytics but Cloudflare says it's close to 100k. So I think Cloudflare doesn't filter out bots in their analytics.
  - modeless 4y ago
    For page views (not "Visits") on my site, Cloudflare is within 10% of Google. Your experience doesn't necessarily apply universally.
  - Kiro 4y ago
    Why are you doubting the numbers? All gamers use this site. Anything less than a huge number would be unthinkable.
    - loyski 4y ago
      I'm not doubting the stats, just saying that Cloudflare is not an accurate gauge of website views and visits. Cloudflare shows 3x the pageviews on my site than Google Analytics.
      - hn92726819 4y ago
        A man with two watches... Why do you think google analytics is more right than cloudflare? Adblock can block GA, but it can't block cloudflare
  - MCArth 4y ago
    Google analytics numbers don't include users with adblock
    - Hello71 4y ago
      isn't that what you want if you want to calculate adsense revenue?

celestialcheese 4y ago

Even assuming a _very_ low $0.01/session, he'd be making $60k/mo. More realistically, if he decided to do this right, and sell direct ads using something like Kevel, with "promoted" game slots or something on the homepage and search, he could do $10-$20CPM direct since it's a large and well known site with high purchase intent. Let's say a conservative 4 impressions per page and 3 pages per session. (12 imps per session * 6m sessions)/1000 * $10CPM is $720k / mo This is a _very_ achievable number, quickly, for a site that is this close to purchase intent. I don't understand. Even putting a single adsense ad at a $1 CPM would net him close to $20k/mo. This might be one of the least monetized sites I've seen at this scale. Respect.

radiojasper 4y ago
[flagged]
- hluska 4y ago
  I’m extremely business minded but I don’t judge others this harshly for their own financial decisions. Nicely fucking stupid? Give me a break.
- elicksaur 4y ago
  Comments like this make me wish I could downvote, but I don’t have the points. Live and let live, friend.
- deleted 4y ago
  [deleted]
- kolbe 4y ago
  You know nothing about this guy or his values. It can be just as stupid to harm a great accomplishment in order to drive a fancy car, so maybe let people have their own values
- fckthisguy 4y ago
  You clearly value different things to them, and that's okay. To you, a big car or house may be a sign of success. To them, it might not be. Not everyone values material things the same. It's clearly a considered decision. It's not stupid by any means, if this is what they want.

bombcar 4y ago

He could sell ads for the Epic and GOG game stores!

philliphaydon 4y ago
Id rather make a loss than take money from Epic. Most unethical company. Makes steam look like saints.

loyski 4y ago

He's doing us a favor by not plastering ads all over his site.

ge96 4y ago
Yeah I wish I wasn't anti-ad but it's so bad... Ads between every paragraph or ads that pretend to be a virus so some fake Microsoft/Amazon scammer can get you to call them. It's funny I wonder about the influence of ads too like you by using ad block experience a better internet (no influence on behavior). There's a hijacking thing too of intent, at which point I modify websites to hide these above the fold attention grabbers. My kindle forces you to read an ad everytime you turn it on. I know you could root it, lost money on device, etc...
- loyski 4y ago
  Agree with you. Ads make sites look bad and I say this as an owner of several websites that run ads lol. SteamDB looks pretty amazing and sleek without ads. Putting ads would only degrade the user experience and force people to install adblockers or use adblocking browsers like Brave. Kudos to xPaw for keeping his site ad-free for all of us to enjoy.
matheusmoreira 4y ago
And he'll have my eternal respect for it.

raincole 4y ago

Simply by the fact he runs SteamDB without monetization, I can safely assume he's much richer than me. I would'nt try to teaching someone who's richer than me how to make money.