this may be a stretch, but I would say its appropriateness could be tied to the social engineering involved, and how far astray and damaged these people became

this may be a stretch, but I would say its appropriateness could be tied to the social engineering involved, and how far astray and damaged these people became as a result. In the building of our social web we need to be aware of such cases and make sure that our networking is truth-friendly. I guess this is a huge discussion, but I find the article very relevant to say the least. In any case, the 'virality' concept that is so web 2.0 was discovered by religions millenia ago.