Sorry if I was unclear: I didn't mean to suggest that this is PR for PR's sake, because of a belief that all PR is good. She probably correctly believes that a

Sorry if I was unclear: I didn't mean to suggest that this is PR for PR's sake, because of a belief that all PR is good. She probably correctly believes that a) layoffs will increase short-term valuation, and that her vile characterization of the layoffs will get more eyeballs on the part of the letter that begins, "We expect to finish the year strong". It's an extremely simple money play. She probably drafted an apology letter alongside this one, which she'll issue in a few days, by which time the goals of this letter will have been achieved. The play seems relatively transparent to me.