Things like Google Apps Marketplace, the App Store, Intuit Anywhere, the Windows Store are all technical. Negotiating with then requires knowledge to maximize t

Things like Google Apps Marketplace, the App Store, Intuit Anywhere, the Windows Store are all technical. Negotiating with then requires knowledge to maximize the opportunities. They are a subclass of the wider deal. The Internet is the main distributor. If you look at YouTube's growth it wasn't just that they hosted videos but they found a way to use flash to embed videos on other people's sites. The Facebook Like buttons are another example of using technology as a primary form of market expansion.