> Relying on PageRank / links Search engine companies learnt long ago that parsing all that content was time-consuming and costly, so they simply use the 'meta

> Relying on PageRank / links Search engine companies learnt long ago that parsing all that content was time-consuming and costly, so they simply use the 'meta' tags instead.[0] [0]: https://calpaterson.com/metadata.html https://calpaterson.com/metadata.html