Beyond hiring and into product design and even marketing I see Apple’s approach as generative. They’re willing to step into new territory, which precludes follo

Beyond hiring and into product design and even marketing I see Apple’s approach as generative. They’re willing to step into new territory, which precludes following others and frequent reactivity. This generative, self-directed style is juxtaposed by the reactive approach of Google, Amazon, and most other huge megacorps. I’m not sure what’s going on. Obviously Apple has a stronger vision than most tech companies. Obviously most tech companies chase returns and live in fear of missed opportunities. Maybe it is simply this combination of factors that sets Apple apart from the crowd.