It was Cook’s suggestion to the board. From the proxy statement: “The Compensation Committee evaluates and makes compensation decisions prior to the start of e

It was Cook’s suggestion to the board. From the proxy statement: “The Compensation Committee evaluates and makes compensation decisions prior to the start of each fiscal year. The results of the 2022 Say on Pay advisory vote led to broader shareholder engagement on executive compensation in 2022 of approximately 53% of institutional shares held. The Compensation Committee balanced shareholder feedback, Apple’s exceptional performance, and a recommendation from Mr. Cook to adjust his compensation in light of the feedback received.”