I'm not so sure to be honest. It is very expensive. But being able to quickly get all of the features is fantastic for a small company. As you start to use more

I'm not so sure to be honest. It is very expensive. But being able to quickly get all of the features is fantastic for a small company. As you start to use more volume (and your bill starts growing) then it makes sense to start considering self-hosting. But for many teams with relatively small data volumes self-hosting is likely not worth the engineering time.