Their website - and tech in general - are way better than the competition. Their prices are competitive (sometimes the best, sometimes not, but rarely an unreas

Their website - and tech in general - are way better than the competition. Their prices are competitive (sometimes the best, sometimes not, but rarely an unreasonable rip-off). I often prefer local pickup over mail. They already have my information on file, I don't need to futz around with making an account. Price comparison sites are fine if I know exactly the item I want, less so if I just have an idea of the category. It's not that I buy everything there. But it is my default option.