4 ms·
I'm surprised the article states "Before social gaming, older women were an entirely untapped gaming market, and one that had both time and money to spend on ga
by justinhj 15y ago
I'm surprised the article states "Before social gaming, older women were an entirely untapped gaming market, and one that had both time and money to spend on games that could capture their interest." This is patently false. Anyone familiar with the casual gaming industry would know that. For example Big Fish Games and Popcap both had mostly women players. I say had, because social gaming has greatly reduced that market.
- davidtyleryork 15y agoAh, well I definitely missed that when doing my research, but I did build my assumptions into my language (ie using the word "untapped" versus "untouched", implying that it existed but wasn't fully utilized). That said, I think the word "entirely" is misplaced. I'm going to take it out and use "mostly" instead, if that helps :) Also, if you can shoot me an article about the demographics of those games that you mentioned, I will include it in my article. Thanks for pointing that out.
- justinhj 15y agoSome anecdotal references to it in this article from 2006 http://www.gamezebo.com/news/2006/05/26/interview-paul-thelen-big-fish-games http://www.gamezebo.com/news/2006/05/26/interview-paul-thele... I'll let you know if I come up with more.