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This is dumb, and essentially the same conversation that was had a week ago. I'll repeat what I said then: A job is anything someone will pay you to do, and as
by dandelany 18y ago
This is dumb, and essentially the same conversation that was had a week ago. I'll repeat what I said then:
A job is anything someone will pay you to do, and as long as there are companies that will pay employees to help them achieve better results on Google, SEO is and will remain a job.
From the [original] article: "Anybody today can achieve excellent search engine ranking for his own blog or website in his sparetime (sic)"
True. Anyone can also be a great cook and keep a house clean in their spare time, but that doesn't mean chefs and housekeepers don't have "real jobs."
I'll agree that there are a lot of overpaid SEO "consultants" who do nothing more than add META tags and ALT attributes and get paid $100+/hr to jerk off the rest of the time. However, speaking as an ex-employee of a company who has 3 results on Google's first page for "health insurance," there are legitimate companies out there who would drown if they didn't have SEO experts working full-time doing A/B split tests and careful traffic analysis on a daily basis.
- davidw 18y ago> working full-time doing A/B split tests and careful traffic analysis on a daily basis. If I did that kind of thing - actual work, I think I'd find a different thing to call myself to differentiate myself from the snake oil salesmen. Still though, even that kind of thing strikes me as kind of "zero-sum"-ish... not really adding a lot of value to the world at large. Tournaments (search engine rankings in this case) are zero-sum, aren't they? Not that that's a reason it's "bullshit", but not high on my list of "people making the world a better place" either.